Confidential Client — Distribution
Sales CRM for a Multi-Branch Distribution Business
The problem
Sales reps across branches tracked leads and follow-ups on personal notebooks and WhatsApp. Management had no visibility into pipeline health or which leads were going cold.
What we built
A custom CRM with lead assignment, pipeline stages, follow-up reminders, and a manager dashboard showing conversion rates per branch and per rep.
The result
Leads stopped falling through the cracks, and management gained a real-time view of the sales pipeline for the first time.